XTENSION STUDIOS represents the concept of renting studio space to creative people: writers, designers, artists, photographers and anyone else who would benefit to collaborate with like-minded people or just benefit of working in inspiring places. I truly enjoyed working on designing a new brand identity for XTENSION STUDIOS because I myself have an interest in architecture, art and photography—the essential components of this brand.
CREATING BRAND STORY through words and visuals
I have selected the ampersand as the key element of this brand identity, for its decorative appeal and ability to create a brand story. The ampersand is a conjunction, and the meaning it represents resonates with the idea of adding value to people’s work, empowering their experiences, sharing their workspace and simultaneously undertaking various tasks. It represents continuity and progress, and putting ideas together. Below are examples of digital, print and experiential brand applications.
