PREMIUM collection of three GOLF courses
I designed the Osprey Valley brand shortly before it became the first Canadian site to join the PGA Tour’s TPC network of clubs. The scope of work included designing a logo and establishing a visual direction for brand applications, with a focus on the experiential aspect. The creative process required thoroughly researching the unique character of each of the three golf courses, the character of tournaments and social events taking place on the facility grounds year-round, current trends in clubhouse styles, the type of way-finding required, and more.
Senior Art Director & Designer / Ariad Communications
INSPIRATION
The goal was to design a logo without using visual stereotypes and interpretations of golf, but rather to communicate the nature of this sport and sense of freedom evoked by the unique character and welcoming atmosphere of the facility.
OSPREY VALLEY / LIFESTYLE / CONCEPTUAL
The Osprey Valley brand is not just about golf alone, but it is also about a lifestyle, the location and nature.
Featured below are examples of the casual apparel and the visual direction for a brand-driven environment, based on the modern barn style, bringing outdoor greenery of golf courses into interior spaces and harmonizing brand applications with the natural environment. The creative direction for the interior decor relies on juxtaposing modern and sleek materials with classic and rustic elements. Creating the right mood for an event was also considered, because people connect with the brand through unique and memorable experiences.
